Polaroid and Fujifilm in focus – different approaches to instant cameras


Polaroid and Fujifilm in focus – different approaches to instant cameras


Instant cameras have made a comeback in recent years. They combine nostalgia with modern technology, allowing you to take photos and instantly hold a physical print in your hand. Whether you want to capture holiday memories, parties or creative projects – there’s an instant camera to suit your needs. This article gives you an overview of what to look for when choosing an instant camera, as well as a look at some of the models shaping the market today – including popular options from Polaroid and Fujifilm.
The article presents a selection of instant cameras representing different price ranges, designs and features. The aim is to provide an overview of the most relevant types and technologies so that you can more easily find a camera that suits your preferences. The information is based on publicly available descriptions from manufacturers and retailers, summarised to provide a clear and neutral insight into the possibilities.
Factors to consider when buying an instant camera
When choosing an instant camera, it’s not just about design and price. Differences in film type, image format and features can have a major impact on how you use the camera in practice.
1. Film type and image size
Instant cameras use different film formats that vary in size and price. Fujifilm Instax, for example, is available in Mini, Square and Wide, while Polaroid uses i-Type and 600 films. Consider whether you prefer small pictures that are easy to share or larger prints with more detail.
2. Exposure and light control
Some cameras adjust exposure automatically, while others require manual settings. If you want control over light and mood, a camera with multiple exposure options can be beneficial. For quick snapshots, automatic exposure is often sufficient.
3. Design and ease of use
Instant cameras come in many designs – from retro-inspired models to modern, minimalist versions. Think about how the camera will be used: should it be robust for outdoor use or look good on a shelf? Ease of use and ergonomics also play a role, especially if several people will be using the camera.
4. Additional features
Some models offer features such as selfie mirrors, double exposure, timers or the ability to save digital copies. These features can make the camera more versatile but often affect the price. Consider which features will actually bring you joy.
5. Price and film costs
The camera itself is only part of the expense – films typically cost between 6 and 12 kroner per picture. If you plan to take many photos, film economy can be an important factor. Compare both camera and film prices before making your decision.
Products in focus

The Polaroid Go Gen 2 - White is a compact instant camera designed to make instant photography simple and fun. The camera is an evolution of Polaroid’s smallest model and is made from 30% recycled materials, giving it a more sustainable character.
The camera features a large aperture range from F9 to F42, a precise light sensor, and automatic exposure settings that help achieve well-lit images under various lighting conditions. The built-in selfie mirror and self-timer function make it easy to take self-portraits or group photos.
The Polaroid Go Gen 2 supports double exposure, allowing the user to combine two images on one print to create creative effects. The built-in flash automatically adjusts to the subject, and the camera uses Polaroid Go film – Polaroid’s smallest film format.
The camera is powered by an internal, rechargeable lithium-ion battery with a capacity of 750 mAh, which is charged via USB-C. It comes with a wrist strap and a charging cable, so it’s ready to use right away.
- Compact design: The world’s smallest instant camera, easy to take anywhere.
- Creative features: Supports double exposure and self-timer.
- Selfie mirror: Makes taking self-portraits easier.
- Automatic exposure and flash: Adjusts to lighting conditions for better photos.
- Rechargeable battery: 750 mAh lithium-ion battery with USB-C charging.
Pros and cons
- Very compact and lightweight design
- Easy to use with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
- Limited image size due to small film format
- Requires special Polaroid Go film, which can be more expensive than standard film
Pros and cons
Pros
- Very compact and lightweight design
- Easy to use with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to small film format
- Requires special Polaroid Go film, which can be more expensive than standard film
Pros
- Very compact and lightweight design
- Easy to use with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to small film format
- Requires special Polaroid Go film, which can be more expensive than standard film
Specifications
- Manufacturer: Polaroid
- Model: 009097
- Item number: 3216667
- EAN: 9120096774362
- Product colour: White
- Maximum aperture: 52
- Aperture range: F9–F42
- Film size: 53.9 × 66.6 mm
- Focus setting: Automatic
- Self-timer: Yes
- Built-in flash: Yes (automatic mode)
- Fastest shutter speed: 1/125 sec
- Slowest shutter speed: 1 sec
- Built-in viewfinder: Yes
- USB port: Yes (USB Type-C)
- Battery capacity: 750 mAh
- Battery voltage: 3.7 V
- Battery technology: Lithium-ion (Li-Ion)
- Operating temperature: 4–42 °C
- Operating relative humidity: 5–90%
- Weight: 239 g
- Dimensions (H×W×D): 120 × 65 × 117 mm
- Package dimensions (H×W×D): 66 × 116 × 115 mm
- Package weight: 325 g
- Package type: Box
- Cable included: USB Type-C
- User manual: Yes
- Country of origin: China

The Fujifilm Instax SQUARE SQ1 is an instant camera designed to capture and develop photos in the square instax SQUARE format. The camera is equipped with an integrated lens with a focal length of 65.75 mm and an aperture of f/12.6, providing a fixed focus range suitable for portraits and everyday shots.
The camera features automatic exposure and film ejection, so the user only needs to press the shutter button to take a photo. The exposure time varies depending on lighting conditions between 1/2 and 1/400 second, and the built-in flash automatically adjusts to ensure proper lighting. The flash function supports both fill-in and slow sync.
The SQ1 has a simple and robust design with a built-in selfie mirror that makes taking self-portraits easier. The camera automatically turns off after a period of inactivity to save battery power. It is powered by two CR2 lithium batteries, which are included.
The camera is compatible with Fujifilm’s instax SQUARE films, which produce photos in a classic square format. With its compact size and a weight of 390 grams, it is easy to carry, and the Terracotta Orange colour gives it a distinctive look.
- Instant camera in SQUARE format: Develops photos directly onto instax SQUARE film.
- Automatic exposure: Adjusts light and exposure without manual settings.
- Built-in flash: With fill-in and slow sync functions for different lighting conditions.
- Selfie mirror: Makes it easy to take self-portraits.
- Automatic film ejection: The photo develops immediately after capture.
- Design: Compact camera body in Terracotta Orange colour.
Pros and cons
- Easy operation with automatic exposure and film ejection
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE films
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital image storage
Pros and cons
Pros
- Easy operation with automatic exposure and film ejection
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE films
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital image storage
Pros
- Easy operation with automatic exposure and film ejection
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE films
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital image storage
Specifications
- Manufacturer: Fujifilm
- Model: 16672130
- EAN: 4547410441420
- Item number: 3012362
- Camera type: Instant camera
- Film type: Instax SQUARE
- Number of shots: 10 per film
- Aperture: f/12.6
- Focal length: 65.75 mm
- Shutter speed: 1/2 sec – 1/400 sec
- Exposure modes: Program, automatic
- Viewfinder: Inverted Galilean, 0.4x magnification
- Flash: Built-in, fill-in, automatic, slow sync
- Shooting distance: 0.3 m – 2.2 m
- Min. focus distance: 30 cm
- Lens construction: 2 groups / 2 elements
- Features: Automatic shut-off, selfie mirror, lens barrel retraction function
- Power supply: 2 x CR2 lithium batteries (included)
- Dimensions (W x D x H): 13.07 × 5.75 × 11.86 cm
- Weight: 390 g
- Colour: Terracotta Orange
- Included accessories: Wrist strap

The Polaroid Now Gen 2 Everything Box is an evolution of Polaroid's classic instant camera, designed to deliver the signature analogue photo experience in an updated format. The camera features autofocus, making it easier to capture sharp images without manual adjustment.
The camera supports both Polaroid i-Type and 600 films and can take up to 16 shots per film. It has a built-in flash, a self-timer, and the ability for double exposure, offering users creative possibilities.
The construction is made of polycarbonate and ABS plastic, and the camera is made from 40% recycled materials. It charges via USB and comes with a wrist strap and USB cable.
With its combination of classic design and modern features, the Polaroid Now Gen 2 appeals to both nostalgic users and new ones who want to explore instant photography in an easy way.
- Autofocus: Makes it easy to take sharp pictures without manual adjustment.
- Double exposure: Option for creative image compositions.
- Built-in flash: Ensures proper lighting under various conditions.
- USB charging: Convenient charging via USB cable.
- Sustainable design: Made from 40% recycled materials.
Pros and cons
- Easy to use with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 films
- Built-in flash and self-timer
- USB charging and rechargeable battery
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros and cons
Pros
- Easy to use with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 films
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros
- Easy to use with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 films
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Specifications
- Manufacturer: Polaroid
- Model: 006248
- Item number: 3190639
- EAN: 9120096774638
- Camera type: Instant camera
- Number of shots: 16
- Film type: Instant film (600 type / i-Type)
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic
- Max. angle of view: 41 degrees
- Min. focus distance: 55 cm
- Film output: Automatic
- Timer functions: Self-timer
- Multiple exposure: 2 exposures per image
- Camera flash: Built-in flash
- Material: Polycarbonate, ABS plastic
- Colour: Black
- Battery: 1 x lithium-ion camera battery (included)
- Charging: USB charging
- Dimensions (W x D x H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Shipping dimensions (W x D x H): 13.5 × 10.5 × 20.5 cm
- Shipping weight: 800 g
- Included accessories: USB cable, wrist strap

The Polaroid Now Gen 2 Blue is an analogue instant camera that continues Polaroid’s iconic design in an updated version. The camera is equipped with an autofocus system that makes it easier to take sharp pictures without manual adjustment and supports double exposure for creative effects.
The camera uses Polaroid i-Type and 600 films, offering flexibility in film type selection. The automatic film transport and built-in flash make it easy to take photos under various lighting conditions.
The construction consists of ABS plastic and 40% recycled PC plastic, contributing to more sustainable production. The camera is charged via USB-C and comes with a wrist strap and charging cable.
With its combination of classic expression and modern features, the Polaroid Now Gen 2 appeals to both new and experienced users who want to capture moments in physical form.
- Autofocus with dual lenses: Delivers sharp images without manual adjustment.
- Double exposure: Option for creative image compositions.
- Built-in flash: Ensures proper lighting in various environments.
- Sustainable design: Made from 40% recycled plastic.
- Compatibility: Supports both Polaroid i-Type and 600 films.
Pros and cons
- Easy to use with automatic focus and film transport
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
- Requires separate purchase of films
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros and cons
Pros
- Easy to use with automatic focus and film transport
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros
- Easy to use with automatic focus and film transport
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Specifications
- Manufacturer: Polaroid
- Model: 009073
- Item number: 3190631
- EAN: 9120096773730
- Camera type: Instant camera
- Colour: Blue
- Material: ABS plastic, 40% recycled PC plastic
- Dimensions (W × D × H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic (dual-lens system)
- Min. focus distance: 55 cm
- Max. field of view: 41°
- Film type: Instant film (600 type / i-Type)
- Film transport: Automatic
- Multiple exposure: 2 exposures per image
- Camera flash: Built-in
- Timer function: Self-timer
- Battery: 1 × Lithium-ion (included)
- Charging: USB-C
- Accessories included: Wrist strap, USB-C charging cable

The Polaroid Now Gen 2 Camera - Black is an analogue instant camera that continues Polaroid's iconic design in an updated version. The camera is made from 40% recycled materials and combines classic design with modern features such as autofocus and double exposure.
The camera uses Polaroid i-Type and 600 films and delivers images in the original Polaroid format. The built-in 2-lens system ensures automatic focus so that subjects remain sharp, while the integrated flash provides the right lighting under various conditions.
The Polaroid Now Gen 2 has a fixed aperture of F/11 and a focal length of 94.96–102.35 mm. The camera supports self-timer and automatic film advance, making photography easy without technical effort.
The housing made of ABS plastic and recycled PC plastic ensures a robust and lightweight device weighing 455.8 grams. The camera is charged via USB-C and powered by a built-in lithium-ion battery that can be recharged when needed.
- Autofocus with 2-lens system: Delivers sharp images without manual adjustment.
- Double exposure: Allows for creative image compositions.
- Integrated flash: Ensures correct lighting in various environments.
- Sustainable design: Made from 40% recycled materials.
- Compatibility: Supports both Polaroid i-Type and 600 films.
Pros and cons
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Integrated flash and USB charging
- Partly made from recycled materials
- Requires separate purchase of films
- Limited control over exposure and aperture
- Analogue image development may be slower than digital alternatives
Pros and cons
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Integrated flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure and aperture
- Analogue image development may be slower than digital alternatives
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Integrated flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure and aperture
- Analogue image development may be slower than digital alternatives
Specifications
- Manufacturer: Polaroid
- Model: 009095
- EAN: 9120096774348
- Item number: 3195367
- Camera type: Instant camera
- Dimensions (W x D x H): 9.4 cm x 15.02 cm x 11.22 cm
- Weight: 455.8 g
- Material: ABS plastic, 40% recycled PC plastic
- Aperture: F/11.0
- Minimum aperture: F/64
- Focal length: 94.96 mm – 102.35 mm
- Min. focus distance: 55 cm
- Focus setting: Automatic
- Max. angle of view: 41 degrees
- Film type: Instant film
- Compatible films: 600 type / i-Type
- Film advance: Automatic
- Multiple exposure: 2 exposures per image
- Timer functions: Self-timer
- Camera flash: Integrated flash
- Features: USB charging
- Battery: 1 x lithium-ion camera battery (included)
- Included accessories: Wrist strap, USB-C charging cable
- Shipping dimensions (W x D x H): 9.9 cm x 15.65 cm x 12.4 cm
- Shipping weight: 596 g
Product descriptions

The Polaroid Go Gen 2 - White is a compact instant camera designed to make instant photography simple and fun. The camera is an evolution of Polaroid’s smallest model and is made from 30% recycled materials, giving it a more sustainable character.
The camera features a large aperture range from F9 to F42, a precise light sensor, and automatic exposure settings that help achieve well-lit images under various lighting conditions. The built-in selfie mirror and self-timer function make it easy to take self-portraits or group photos.
The Polaroid Go Gen 2 supports double exposure, allowing the user to combine two images on one print to create creative effects. The built-in flash automatically adjusts to the subject, and the camera uses Polaroid Go film – Polaroid’s smallest film format.
The camera is powered by an internal, rechargeable lithium-ion battery with a capacity of 750 mAh, which is charged via USB-C. It comes with a wrist strap and a charging cable, so it’s ready to use right away.
- Compact design: The world’s smallest instant camera, easy to take anywhere.
- Creative features: Supports double exposure and self-timer.
- Selfie mirror: Makes taking self-portraits easier.
- Automatic exposure and flash: Adjusts to lighting conditions for better photos.
- Rechargeable battery: 750 mAh lithium-ion battery with USB-C charging.
Pros and cons
- Very compact and lightweight design
- Easy to use with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
- Limited image size due to small film format
- Requires special Polaroid Go film, which can be more expensive than standard film
Pros and cons
Pros
- Very compact and lightweight design
- Easy to use with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to small film format
- Requires special Polaroid Go film, which can be more expensive than standard film
Pros
- Very compact and lightweight design
- Easy to use with automatic settings
- Option for double exposure and self-timer
- Rechargeable battery via USB-C
- Compatible with Polaroid Go film and filters
Cons
- Limited image size due to small film format
- Requires special Polaroid Go film, which can be more expensive than standard film
Specifications
- Manufacturer: Polaroid
- Model: 009097
- Item number: 3216667
- EAN: 9120096774362
- Product colour: White
- Maximum aperture: 52
- Aperture range: F9–F42
- Film size: 53.9 × 66.6 mm
- Focus setting: Automatic
- Self-timer: Yes
- Built-in flash: Yes (automatic mode)
- Fastest shutter speed: 1/125 sec
- Slowest shutter speed: 1 sec
- Built-in viewfinder: Yes
- USB port: Yes (USB Type-C)
- Battery capacity: 750 mAh
- Battery voltage: 3.7 V
- Battery technology: Lithium-ion (Li-Ion)
- Operating temperature: 4–42 °C
- Operating relative humidity: 5–90%
- Weight: 239 g
- Dimensions (H×W×D): 120 × 65 × 117 mm
- Package dimensions (H×W×D): 66 × 116 × 115 mm
- Package weight: 325 g
- Package type: Box
- Cable included: USB Type-C
- User manual: Yes
- Country of origin: China

The Fujifilm Instax SQUARE SQ1 is an instant camera designed to capture and develop photos in the square instax SQUARE format. The camera is equipped with an integrated lens with a focal length of 65.75 mm and an aperture of f/12.6, providing a fixed focus range suitable for portraits and everyday shots.
The camera features automatic exposure and film ejection, so the user only needs to press the shutter button to take a photo. The exposure time varies depending on lighting conditions between 1/2 and 1/400 second, and the built-in flash automatically adjusts to ensure proper lighting. The flash function supports both fill-in and slow sync.
The SQ1 has a simple and robust design with a built-in selfie mirror that makes taking self-portraits easier. The camera automatically turns off after a period of inactivity to save battery power. It is powered by two CR2 lithium batteries, which are included.
The camera is compatible with Fujifilm’s instax SQUARE films, which produce photos in a classic square format. With its compact size and a weight of 390 grams, it is easy to carry, and the Terracotta Orange colour gives it a distinctive look.
- Instant camera in SQUARE format: Develops photos directly onto instax SQUARE film.
- Automatic exposure: Adjusts light and exposure without manual settings.
- Built-in flash: With fill-in and slow sync functions for different lighting conditions.
- Selfie mirror: Makes it easy to take self-portraits.
- Automatic film ejection: The photo develops immediately after capture.
- Design: Compact camera body in Terracotta Orange colour.
Pros and cons
- Easy operation with automatic exposure and film ejection
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE films
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital image storage
Pros and cons
Pros
- Easy operation with automatic exposure and film ejection
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE films
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital image storage
Pros
- Easy operation with automatic exposure and film ejection
- Built-in flash with multiple functions
- Selfie mirror for self-portraits
- Compact and lightweight design
- Uses popular instax SQUARE films
Cons
- Fixed focal length and aperture limit flexibility
- Requires purchase of separate film
- No option for digital image storage
Specifications
- Manufacturer: Fujifilm
- Model: 16672130
- EAN: 4547410441420
- Item number: 3012362
- Camera type: Instant camera
- Film type: Instax SQUARE
- Number of shots: 10 per film
- Aperture: f/12.6
- Focal length: 65.75 mm
- Shutter speed: 1/2 sec – 1/400 sec
- Exposure modes: Program, automatic
- Viewfinder: Inverted Galilean, 0.4x magnification
- Flash: Built-in, fill-in, automatic, slow sync
- Shooting distance: 0.3 m – 2.2 m
- Min. focus distance: 30 cm
- Lens construction: 2 groups / 2 elements
- Features: Automatic shut-off, selfie mirror, lens barrel retraction function
- Power supply: 2 x CR2 lithium batteries (included)
- Dimensions (W x D x H): 13.07 × 5.75 × 11.86 cm
- Weight: 390 g
- Colour: Terracotta Orange
- Included accessories: Wrist strap

The Polaroid Now Gen 2 Everything Box is an evolution of Polaroid's classic instant camera, designed to deliver the signature analogue photo experience in an updated format. The camera features autofocus, making it easier to capture sharp images without manual adjustment.
The camera supports both Polaroid i-Type and 600 films and can take up to 16 shots per film. It has a built-in flash, a self-timer, and the ability for double exposure, offering users creative possibilities.
The construction is made of polycarbonate and ABS plastic, and the camera is made from 40% recycled materials. It charges via USB and comes with a wrist strap and USB cable.
With its combination of classic design and modern features, the Polaroid Now Gen 2 appeals to both nostalgic users and new ones who want to explore instant photography in an easy way.
- Autofocus: Makes it easy to take sharp pictures without manual adjustment.
- Double exposure: Option for creative image compositions.
- Built-in flash: Ensures proper lighting under various conditions.
- USB charging: Convenient charging via USB cable.
- Sustainable design: Made from 40% recycled materials.
Pros and cons
- Easy to use with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 films
- Built-in flash and self-timer
- USB charging and rechargeable battery
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros and cons
Pros
- Easy to use with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 films
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Pros
- Easy to use with automatic focus
- Classic Polaroid design with modern features
- Compatible with both i-Type and 600 films
- Built-in flash and self-timer
- USB charging and rechargeable battery
Cons
- Film must be purchased separately and can be relatively expensive
- Limited control over exposure compared to digital cameras
- The size makes it less compact than some newer instant cameras
Specifications
- Manufacturer: Polaroid
- Model: 006248
- Item number: 3190639
- EAN: 9120096774638
- Camera type: Instant camera
- Number of shots: 16
- Film type: Instant film (600 type / i-Type)
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic
- Max. angle of view: 41 degrees
- Min. focus distance: 55 cm
- Film output: Automatic
- Timer functions: Self-timer
- Multiple exposure: 2 exposures per image
- Camera flash: Built-in flash
- Material: Polycarbonate, ABS plastic
- Colour: Black
- Battery: 1 x lithium-ion camera battery (included)
- Charging: USB charging
- Dimensions (W x D x H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Shipping dimensions (W x D x H): 13.5 × 10.5 × 20.5 cm
- Shipping weight: 800 g
- Included accessories: USB cable, wrist strap

The Polaroid Now Gen 2 Blue is an analogue instant camera that continues Polaroid’s iconic design in an updated version. The camera is equipped with an autofocus system that makes it easier to take sharp pictures without manual adjustment and supports double exposure for creative effects.
The camera uses Polaroid i-Type and 600 films, offering flexibility in film type selection. The automatic film transport and built-in flash make it easy to take photos under various lighting conditions.
The construction consists of ABS plastic and 40% recycled PC plastic, contributing to more sustainable production. The camera is charged via USB-C and comes with a wrist strap and charging cable.
With its combination of classic expression and modern features, the Polaroid Now Gen 2 appeals to both new and experienced users who want to capture moments in physical form.
- Autofocus with dual lenses: Delivers sharp images without manual adjustment.
- Double exposure: Option for creative image compositions.
- Built-in flash: Ensures proper lighting in various environments.
- Sustainable design: Made from 40% recycled plastic.
- Compatibility: Supports both Polaroid i-Type and 600 films.
Pros and cons
- Easy to use with automatic focus and film transport
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
- Requires separate purchase of films
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros and cons
Pros
- Easy to use with automatic focus and film transport
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Pros
- Easy to use with automatic focus and film transport
- Classic Polaroid design in a modern version
- Option for double exposure and self-timer
- USB-C charging and rechargeable battery
- Partially made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure compared to digital cameras
- Image quality depends on lighting conditions and film type
Specifications
- Manufacturer: Polaroid
- Model: 009073
- Item number: 3190631
- EAN: 9120096773730
- Camera type: Instant camera
- Colour: Blue
- Material: ABS plastic, 40% recycled PC plastic
- Dimensions (W × D × H): 9.4 × 15.02 × 11.22 cm
- Weight: 455.8 g
- Aperture: F/11.0 (min. F/64)
- Focal length: 94.96 mm – 102.35 mm
- Focus setting: Automatic (dual-lens system)
- Min. focus distance: 55 cm
- Max. field of view: 41°
- Film type: Instant film (600 type / i-Type)
- Film transport: Automatic
- Multiple exposure: 2 exposures per image
- Camera flash: Built-in
- Timer function: Self-timer
- Battery: 1 × Lithium-ion (included)
- Charging: USB-C
- Accessories included: Wrist strap, USB-C charging cable

The Polaroid Now Gen 2 Camera - Black is an analogue instant camera that continues Polaroid's iconic design in an updated version. The camera is made from 40% recycled materials and combines classic design with modern features such as autofocus and double exposure.
The camera uses Polaroid i-Type and 600 films and delivers images in the original Polaroid format. The built-in 2-lens system ensures automatic focus so that subjects remain sharp, while the integrated flash provides the right lighting under various conditions.
The Polaroid Now Gen 2 has a fixed aperture of F/11 and a focal length of 94.96–102.35 mm. The camera supports self-timer and automatic film advance, making photography easy without technical effort.
The housing made of ABS plastic and recycled PC plastic ensures a robust and lightweight device weighing 455.8 grams. The camera is charged via USB-C and powered by a built-in lithium-ion battery that can be recharged when needed.
- Autofocus with 2-lens system: Delivers sharp images without manual adjustment.
- Double exposure: Allows for creative image compositions.
- Integrated flash: Ensures correct lighting in various environments.
- Sustainable design: Made from 40% recycled materials.
- Compatibility: Supports both Polaroid i-Type and 600 films.
Pros and cons
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Integrated flash and USB charging
- Partly made from recycled materials
- Requires separate purchase of films
- Limited control over exposure and aperture
- Analogue image development may be slower than digital alternatives
Pros and cons
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Integrated flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure and aperture
- Analogue image development may be slower than digital alternatives
Pros
- Classic Polaroid design with modern features
- Automatic focus and self-timer for easy operation
- Compatible with two film types (i-Type and 600)
- Integrated flash and USB charging
- Partly made from recycled materials
Cons
- Requires separate purchase of films
- Limited control over exposure and aperture
- Analogue image development may be slower than digital alternatives
Specifications
- Manufacturer: Polaroid
- Model: 009095
- EAN: 9120096774348
- Item number: 3195367
- Camera type: Instant camera
- Dimensions (W x D x H): 9.4 cm x 15.02 cm x 11.22 cm
- Weight: 455.8 g
- Material: ABS plastic, 40% recycled PC plastic
- Aperture: F/11.0
- Minimum aperture: F/64
- Focal length: 94.96 mm – 102.35 mm
- Min. focus distance: 55 cm
- Focus setting: Automatic
- Max. angle of view: 41 degrees
- Film type: Instant film
- Compatible films: 600 type / i-Type
- Film advance: Automatic
- Multiple exposure: 2 exposures per image
- Timer functions: Self-timer
- Camera flash: Integrated flash
- Features: USB charging
- Battery: 1 x lithium-ion camera battery (included)
- Included accessories: Wrist strap, USB-C charging cable
- Shipping dimensions (W x D x H): 9.9 cm x 15.65 cm x 12.4 cm
- Shipping weight: 596 g
Different types of instant cameras
Instant cameras come in several variants that differ in both technology and output. Here are some of the most common types.
1. Analogue instant cameras
The classic models develop the image directly on the film without digital storage. They offer an authentic, unpredictable image style with unique colours and contrasts. This type particularly appeals to those who appreciate the tangible and imperfect nature of analogue photography.
2. Hybrid cameras
Hybrid cameras combine digital technology with instant printing. You can take the picture digitally, choose the best shot and then print it. This offers more control over the result and the ability to store images digitally.
3. Instant printers
Another category includes small, portable printers that can be connected to smartphones or cameras. They use the same film types as instant cameras but offer the flexibility to print images already taken digitally.
4. Creative models
Some instant cameras are aimed at creative users with features such as double exposure, colour filters or manual settings. They allow you to experiment and create personal expressions directly on film.
Different brands in the instant camera market
The instant camera market is dominated by a few strong brands, but there are also smaller manufacturers offering exciting alternatives.
Polaroid
Polaroid is the pioneer of instant photography and has reinvented itself with modern versions of its iconic cameras. The newer models combine classic design with improved optics and rechargeable batteries. Polaroid focuses on the analogue experience and the characteristic square images.
Fujifilm
Fujifilm has made instant photography accessible to a wide audience with its Instax series. Instax Mini, Square and Wide cover different needs and price ranges, and the films are known for stable colours and fast development. Fujifilm offers both simple and advanced models, including hybrid cameras with digital features.
Kodak
Kodak offers affordable instant cameras and printers, often focusing on compact design and ease of use. Many models function as hybrid cameras, allowing you to store images digitally and print them when needed.
Leica
Leica has also entered the instant camera market – with the Sofort series, which combines classic Leica design with Instax film. It’s a choice for those who value premium materials and a more exclusive look.
Other manufacturers
Smaller brands such as Lomography and Canon have launched creative instant photography solutions aimed at niche users. Lomography focuses on experimental photography, while Canon integrates instant printing into compact digital cameras.
Frequently asked questions
How long does it take for the picture to develop?
Most instant films show a visible result after 30–60 seconds and are fully developed after a few minutes. Avoid shaking the film – this can negatively affect the colours.
Can you use different film types in the same camera?
No, film types are usually specific to each brand and model. Make sure to buy films that fit your camera, e.g. Instax Mini for Fujifilm Mini models or i-Type for newer Polaroid cameras.
How long do instant photos last?
If stored dry and dark, they can last for many years. However, direct sunlight and moisture can cause the colours to fade more quickly.
Can you take photos in the dark?
Many instant cameras have a built-in flash that allows you to take photos in low light. For better results, you can choose models with adjustable exposure or use external lighting.
How much does it cost to use an instant camera?
In addition to the camera, you’ll need to budget for film costs. The price per picture depends on the film type and pack size but typically ranges between 6 and 12 kroner.













